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SBD Global/January 27, 2014/Media

ARD Scores Top Ratings With Bundesliga 'Sportschau' Program, Boxing On Saturday

German public broadcaster ARD "scored high ratings with its sports broadcasts on Saturday," according to Daniel Sallhoff of QUOTENMETER. The return of the Bundesliga "Sportschau" program, which started at 6pm German time, attracted 5.62 million viewers. It was the most watched Sportschau since Nov. 9. In December, no Sportschau edition attracted more than 5.32 million viewers. Later on Saturday night, 3.24 million people tuned in to watch the boxing match between Tyron Zeuge and George Beroshvili, which started at 10:36pm. The viewership increased to 3.9 million for the main event between Marco Huck and Firat Arslan. The numbers translated into market shares of 11.6% and 20.3%, respectively. In the target demographic 14-49, the market shares were 4.1% and 8.5% (QUOTENMETER, 1/26).
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