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Marketing and Sponsorship

World Cup Sponsors Spending $600 Million On Brazil TV Network Globo

When Brazil hosts the World Cup later this year, "it will be like having the Super Bowl every day for an entire month," according to Laurel Wentz of AD AGE. Eight marketers "are paying Brazil's dominant TV network Globo" a total of $600M for a TV presence around the football games and related cove...

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