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SBD Global/January 27, 2014/Marketing and Sponsorship

Aquatic Sports Brand Arena Partners With World Swimming Governing Body FINA

Global aquatic sports brand arena has landed the sponsorship of the swimming world’s governing body, FINA. The new deal positions arena as official sponsor and technical partner at all FINA’s major events, including the world long and short-course championships, the world junior championships, and the world masters championships. In addition, the three diamond brand will also be FINA’s exclusive supplier of swimwear, sportswear, swimming equipment, and training aids for all officers, staff and volunteers involved in the events  (arena).
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