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SBD Global/January 23, 2014/Marketing and Sponsorship

London Bees Name Stanmore College Main Sponsor, Official Education Partner

FA Women's Premier League National Division side London Bees announced a partnership with Stanmore College to become its main sponsor and official education partner. The sponsorship aims to aid the development of women's football. It also offers a pathway for students that want to get involved in the sports industry with educational work experience. From catering to match day stewarding, The Hive London will be a full training facility for those looking to pursue a career in sport. A deal has also been agreed with the German sportswear company JAKO to be the official kit supplier to the London Bees (Stanmore). GET WEST LONDON reported "it is the biggest sponsorship deal in women’s club football" and could amount to £500,000 ($828,400) over three years. The London Bees will play in the FA’s Women’s Super League which starts this summer, "with Barnet’s Hive stadium playing host to the team" (GET WEST LONDON, 1/20).
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