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SBD Global/January 22, 2014/Media
Australian Cricket Team's Winning Summer Puts Dent In Australian Open TV Ratings
Published January 22, 2014
A-LEAGUE: In Sydney, Pierik & Lynch reported while A-League TV ratings "have risen from last season, a leading media strategist claims there are 'worrying dynamics' in recent weeks, with the numbers of viewers slipping." According to independent media communication agency Fusion Strategy, the A-League "averaged a modest 61,000 viewers last weekend, the second lowest this season and behind only week 10 of competition." Friday night's feature clash, albeit between struggling clubs Melbourne Heart and Newcastle Jets, "attracted only a combined 110,000 viewers on host broadcasters Fox Sports and SBS2, the lowest this season since SBS2 began broadcasting." Concerns about the A-League "have emerged as the Ten Network enjoys average ratings of about 800,000" for its A$100M ($88M) investment in cricket's Twenty20 Big Bash League, while Seven's tennis coverage "continues to also pull strong figures." But Fox Sports said that since Dec. 20 when the BBL began, its A-League ratings "are down only one per cent on last season, and have held up well" (SMH, 1/22).