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SBD Global/January 22, 2014/Marketing and Sponsorship

Marketplace Roundup: Western Province Rugby Enters Three-Year Deal With Land Rover

Super Rugby side Western Province Rugby announced that "Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years." The Land Rover brand "will be represented on the kit of the Stormers and Western Province in Super Rugby, the Currie Cup and the Vodacom Cup tournaments, respectively" (SPORT 24, 1/21). ... ProSports Int'l, the exclusive Middle East distributor of FootJoy, "has been confirmed as the Official Apparel of the 17th Commercial Bank Qatar Masters." Dubai-based ProSports has been the tournament’s Official Apparel since '11 "and will mark its fourth successive year of sponsorship by outfitting all tournament organisers in FootJoy clothing" (GULF TIMES, 1/20). ... The Geneva Marathon for Unicef announced its partnership with Harmony, a leading chain of gyms in Geneva and the state of Vaud in Switzerland. Harmony will become the presenting sponsor to the event in a three-year deal (Geneva Marathon).
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