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SBD Global/January 22, 2014/Leagues and Governing Bodies
NBA Promotion For Chinese New Year Includes Live Broadcasts, Sweepstakes
Published January 22, 2014
YEAR OF THE HORSE: This year’s broadcasting schedule will feature live games and coverage of in-arena celebrations on CCTV 5, BTV, Chongqing Satellite TV, Fujian TV, Sina, LeTV, Videoland Taiwan, Fox Taiwan, Elta Taiwan and Taiwan Mobile. In addition, 10 NBA teams will promote the Year of the Horse Chinese New Year in their market with fan giveaways, musical performances, dancers, food, courtside signage, floor decals and partner activation.
The Houston Rockets, who drafted Yao Ming in '02, and currently include Jeremy Lin on their roster, will begin the Chinese New Year promotion on Tuesday, when they host the San Antonio Spurs. The other teams included in the campaign are the Miami Heat, Toronto Raptors, Golden State Warriors, Brooklyn Nets, Washington Wizards, L.A. Lakers, L.A. Clippers and the Sacramento Kings. All 14 NBA teams playing on Jan. 28 will wear specially designed Chinese New Year shooting shirts. This is the third year of the campaign, which has reached 96 million viewers and 107 million viewers in China the last two years, according to league officials.