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SBD Global/January 21, 2014/Marketing and Sponsorship
Zoopla Ends West Brom Sponsorship Over Nicolas Anelka's Quenelle Gesture
Published January 21, 2014
THE GESTURE: In London, Jack de Menezes reported Anelka "has promised not to repeat the gesture again," and he said he views the quenelle as "anti-system," rather than anything to do with religion. Zoopla "has sponsored the club for the past two seasons," having invested over £100,000 ($164,000) to the Albion Foundation and other local charities as part of their work. It was also reported over the weekend that Zoopla "had asked West Brom to field Anelka in an unbranded shirt" for Monday's match against Everton, although "that has not been confirmed by the club nor the property website" (INDEPENDENT, 1/20). BLOOMBERG's Peter-Joseph Hegarty reported former French Sports Minister Chantal Jouanno has described the quenelle as a Nazi gesture that is "clearly anti-Semitic." The European Jewish Congress has "condemned Anelka’s behavior and called for him to be punished" (BLOOMBERG, 1/20).