Real Madrid President Reportedly In Talks Regarding NYSE Flotation Of Club Shares

Sports marketing agency Euromericas reported that Real Madrid President Florentino Pérez's club "has a post-IPO value" of $3.5B, according to SPORT. Last year, "the club began taking steps toward becoming listed on the NYSE." Real Madrid "could be following the steps taken by ManU." Shares in the club "would cost between $14-$16." Stock in Real Madrid "will be very interesting for international investors, because the stocks would immediately be offered at a high interest rate." Currently, "businesses in Europe with values similar to that of Real Madrid can only put themselves on the market if they pay a price of 10% or more." In Real Madrid's case, "the guarantee of the stocks will have the support of sustainable revenue from club members, TV revenue and sponsorships" (SPORT, 1/20).