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Marketing and Sponsorship

Marketplace Roundup: German Tennis Federation Partners With Clinton Group

The German Tennis Federation (DTB) has agreed to a sponsorship deal with Clinton Group to become the federation's official fashion partner. Clinton Group will outfit Germany's Fed Cup and Davis Cup teams for the next three years, using its women's brand Soccx and men's brand Camp David (DTB). ... Opel Romania and Liga 1 side Petrolul Ploieşti have signed a partnership deal which sees the German carmaker become the main sponsor of the team. The Blitz logo will now be featured on all club kit as part of an agreement involving local marketing and communications programs (Opel). ... Shandong Lingong Construction Machinery Co., Ltd. signed a three-year sponsorship deal to support the Asian Football Confederation on Friday as the Chinese company becomes the latest commercial backer of the continental body’s club program. In addition to supporting the AFC Champions League, SDLG’s association with club football in Asia will also see it backing the AFC Cup, the AFC President’s Cup and the AFC Futsal Club Championship (AFC).

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SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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