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SBD Global/January 20, 2014/Marketing and Sponsorship

Marketplace Roundup: German Tennis Federation Partners With Clinton Group

The German Tennis Federation (DTB) has agreed to a sponsorship deal with Clinton Group to become the federation's official fashion partner. Clinton Group will outfit Germany's Fed Cup and Davis Cup teams for the next three years, using its women's brand Soccx and men's brand Camp David (DTB). ... Opel Romania and Liga 1 side Petrolul Ploieşti have signed a partnership deal which sees the German carmaker become the main sponsor of the team. The Blitz logo will now be featured on all club kit as part of an agreement involving local marketing and communications programs (Opel). ... Shandong Lingong Construction Machinery Co., Ltd. signed a three-year sponsorship deal to support the Asian Football Confederation on Friday as the Chinese company becomes the latest commercial backer of the continental body’s club program. In addition to supporting the AFC Champions League, SDLG’s association with club football in Asia will also see it backing the AFC Cup, the AFC President’s Cup and the AFC Futsal Club Championship (AFC).
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