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SBD Global/January 20, 2014/Marketing and Sponsorship

Serie A Fiorentina Striker Mario Gomez Signs Deal To Be Part Of Pepsi's Football Campaign

Pepsi "has signed a testimonial deal with Serie A Fiorentina striker Mario Gomez to be part of its int'l campaign surrounding this year's World Cup in Brazil," according to W&V. Pepsi "has allocated a total of 19 football players for its campaign." Lionel Messi and Sergio Agüero (both Argentina), Jack Wilshere (England), David Luiz (Brazil), Robin van Persie (Netherlands) and Sergio Ramos (Spain) will be part of Pepsi's global campaign team surrounding this summer's World Cup. A corresponding TV commercial featuring the six "will make its debut in the next several weeks." Pepsi also announced that it "will use the team for music and art activities." In Germany, Gomez "will be featured on Pepsi cans and bottles, on billboards, in a movie-theater commercial and digital promotions" (W&V, 1/16).
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