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SBD Global/January 20, 2014/Leagues and Governing Bodies

Cricket Australia Considers Launching Women's Big Bash League

Cricket Australia "is considering launching a women's Big Bash League to cash in on the phenomenal success of the men's domestic Twenty20 showpiece this summer," according to the AAP. The BBL "has captured stunning TV ratings figures in its first season on free-to-air TV on the Ten Network, and as the women's game continues to rise in popularity CA is keen to take advantage." Former women's Test captain and Brisbane Centre of Excellence Head Belinda Clark revealed Sunday that "the planning for a women's BBL is in its early stages but it could become a reality very soon." She said, "There are two elements to this, one is the playing element, getting the players to play more cricket and the other is the promotion element" (AAP, 1/20).
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