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Marketing and Sponsorship

Marketplace Roundup: BMW Open Signs Deal With FWU To Become Presenting Partner

The Munich-based BMW Open ATP event "has agreed to a deal with financial services provider FWU to become the tournament's presenting sponsor." In addition, the BMW Open "recently signed a deal with Rolex" (ABENDZEITUNG MÜNCHEN, 1/15). Spanish Basketball League (ACB) side UCAM Murcia President and Spanish Olympic Committee (COE) President Alejandro Blanco presented a "collaborative agreement to support high-level athletes by distributing 219 scholarships." The objective is to "unite academics and athletics." The agreement will provide scholarships to Spanish Olympic athletes Mario Pestano, Borja Vivas, Joel González, Saúl Craviotto, Maialen Chourraut and Teresa Perales, allowing them to study at the University of Murcia or in other Spanish provinces (AS, 1/16). ... Brasileiro side Sport Club do Recife "has announced a four-year kit supply deal and technical partnership with adidas." The deal will begin in June "when adidas releases its first Recife shirt" (SOCCEREX, 1/15). ... PwC China was named the exclusive financial accounting services supplier of the 2014 Nanjing Youth Olympic Games. PwC will provide financial advisory services in the areas of budgeting, financial planning, and internal controls to the Nanjing YOG (Nanjing 2014). ... Euroleague Basketball and adidas agreed to a two-year expanded partnership that will run through the '15 season. The partnership gives adidas media and in-arena rights during the Turkish Airlines Euroleague Game of the Week. The new partnership also includes grassroots basketball initiatives, product evaluation and testing and exclusive apparel offerings (Euroleague Basketball). ... Compression and triathlon apparel brand 2XU announced the addition of Olympic Medalist Bevan Docherty to its portfolio of brand ambassadors (2XU).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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