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SBD Global/January 17, 2014/Marketing and Sponsorship

Force India F1 Team Announces Partnership With Mexican Lubricant Oil Brand Roshfrans

The Force India F1 team announced a multi-year partnership with Mexican lubricant oil brand Roshfrans. The agreement will see "prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well as on the drivers' suits, helmets and team clothing." The deal comes after the "signing of Mexican driver Sergio Perez last month" (IANS, 1/16). F1 AL DIA's Pablo Grau reported Force India Team Principal Vijay Mallya said, "I am happy to welcome Roshfrans, Sahara Force India's new long-term partner. We share many common values, including passion for technology and innovation" (F1 AL DIA, 1/16).
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