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SBD Global/January 13, 2014/Facilities

La Liga Side Celta Vigo Unveils Plans To Improve Technology At Balaídos Stadium

La Liga side Celta Vigo on Sunday announced an "ambitious" project, a "pioneering initiative in Spanish football," to integrate Celta fans worldwide "on a virtual level," according to the EFE. The club said in a statement about its Balaídos stadium, "Balaídos will become a universal stadium with many new interactions between the club and its fan base." The project's objective is to "connect the team to its fans using smartphones on a private, intelligent platform, which will be active during all Celta games to allow for personalized experiences and innovative services." To "accomplish this," Celta signed a technology partnership with IoT Partners (EFE, 1/12).
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