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Lionel Messi's Return From Injury In Barcelona's Victory Resonates On Social Media

Lionel Messi's return from injury after two months in FC Barcelona's 4-0 defeat of Getafe resonated on social media, with Twitter mentions of Messi multiplying by four after the player's second goal, with 24,000 tweets in a single minute. Messi's official Instagram photo celebrating his return with his teammates received more than 200,000 "likes." Tweets with the hashtag "#Messi" generated 291,000 tweets an hour during Messi's time on the pitch (FC Barcelona).

GLOBAL PRESS PRAISES MESSI: In Argentina, Ole celebrated Messi's return with a front page spread switching the paper's title to "Leo." Barcelona-based newspaper Sport's headline read, "The f****** master is back" (FC Barcelona).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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