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SBD Global/January 8, 2014/Media

La Liga Clubs Barcelona, Real Madrid Leading Race For New Social Media Followers

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FC Barcelona and Real Madrid of La Liga were the most popular European football clubs over the last month of tracking, according to a report conducted by SBD Global. In a comparison of total Facebook and Twitter additions over the course of December, the two clubs were the only ones to see more than 2 million new followers. Closely behind were three EPL clubs to round out the top five, with ManU, Arsenal and Chelsea all topping 1 million new followers. Bayern Munich led the Bundesliga with more than 1 million new followers and Juventus led Serie A with more than 800,000 additions, though league rival Inter Milan added more than 711,000 followers and leads the Italian league with nearly 21 million overall. Paris St. Germain was the only Ligue 1 club to crack the top 15 list, adding almost 550,000 new followers. In the league tracker, the EPL added nearly 2 million new followers to distance itself from the other four leagues tracked.

European Football Clubs' Social Media Users
Club Country
Total Dec. '13
Total Jan. '14
Additions
FC Barcelona
La Liga
58,193,059
60,943,818
2,750,759
Real Madrid
La Liga
54,440,687
56,857,510
2,416,823
ManU
Premier League
38,628,498
40,222,079
1,593,581
Arsenal
Premier League
19,766,938
21,310,049
1,543,111
Chelsea
Premier League
22,976,284
24,199,925
1,223,641
Bayern Munich
Bundesliga 10,836,839
11,897,545
1,060,706
Man City
Premier League
8,324,233
9,310,441
986,208
Borussia Dortmund
Bundesliga 6,176,813
7,041,886
865,073
Juventus
Serie A
9,120,134
9,931,776
811,642
Liverpool
Premier League
15,630,386
16,424,436
794,050
AC Milan
Serie A
19,869,515 20,581,273
711,758
Paris St. Germain
Ligue 1
6,532,195
7,080,531
548,336
Tottenham Hotspur
Premier League
3,623,059
4,077,616
454,557
Atlético Madrid La Liga
1,563,842
1,931,076
367,234
Schalke 04
Bundesliga
1,486,389
1,750,306
263,917

European Football Leagues' Social Media Users
League
Total Dec. '13
Total. Jan. '14
Additions
Premier League
13,958,159 15,917,857
1,959,698
La Liga
5,338,091
5,750,747
412,656
Bundesliga
1,671,414
1,801,831
130,417
Serie A
1,519,111 1,602,917
83,806
Ligue 1
699,080
749,850
50,770
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Media, United Kingdom, Europe

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