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SBD Global/January 8, 2014/Media
NFL UK’s Alistair Kirkwood Says League’s Viewership Numbers Tripled In Last 5 Years
Published January 8, 2014
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ONE THING AT A TIME: The continuing rumors about a potential NFL franchise in the U.K.'s capital currently do not concern the league's London office. Asked about the issue, Kirkwood said, "The biggest sporting cliché that you’ll ever hear is the one that applies for here, which is 'concentrate on one game at a time.'" The league recently announced that it will add another game and play three regular season games at Wembley stadium in ’14, and Kirkwood and his staff are completely focused on making sure that these games are successful. Season tickets have gone on sale for this year's NFL Int'l Series and single-game tickets will go on sale in the next few days. Kirkwood: "Once we’ve gone past that then we’ll start talking internally as to what it means. You are only as good as your last game in this business."