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SBD Global/January 8, 2014/Marketing and Sponsorship

Jeremy Lin Will Tour Asia Again As Part Of New Endorsement Contract With Adidas

NBA Houston Rockets player Jeremy Lin’s new endorsement contract with adidas includes public appearances in Asia, where he said that he "will be counted on to help the company overtake Nike," according to Scott Soshnick of BLOOMBERG. Lin: "I definitely have international appeal. There will be tours in Asia -- that’s part of the package." Lin "declined to comment on financial terms of the new contract." Lin said that he "wouldn’t have his own line of shoes in the short term." He will, however, "have input on product development and design." Financial terms of the agreement "weren’t disclosed" by adidas, which as of July "had 11 percent of China’s sportswear market, trailing Nike’s 12 percent" (BLOOMBERG, 1/8).
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