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SBD Global/January 6, 2014/Marketing and Sponsorship

Ligue 1 Champion Paris St. Germain Renews Kit Supply Deal With Nike Until 2022

Ligue 1 side Paris St. Germain has agreed to "an eight-year extension" to its partnership with Nike, according to SOCCEREX. The Qatari-owned club "will now wear Nike matchday jerseys and training wear" until the end of the '21-22 season. Nike, which has been a partner of the club since '89, "will also continue to produce official replica merchandise for PSG supporters." The financial terms of the renewal "were not released," but Nike "is likely to have increased" the €6.5M ($8.8M) annual commitment it made when agreeing to its most recent deal with the club (SOCCEREX, 1/3).
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