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SBD Global/December 18, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga's FC Schalke Extends Deal

Bundesliga club FC Schalke has extended its sponsorship deal with online betting provider The deal includes ads on LED boards in camera view and in the media area of the Veltins Arena (Schalke). ... Second Bundesliga club Fortuna Düsseldorf has renewed its partnership with sports equipment company Derbystar until June '17 (Fortuna Düsseldorf). ... Japanese ad and media agency Dentsu "has signed a five-year deal to become the official marketing partner of the J. League from 2014." The deal will see Dentsu "sell marketing and sponsorship rights on an exclusive basis for J. League matches and tournaments" (SOCCEREX, 12/17). ... League Two side Mansfield Town FC "have signed A1 Flue Systems as a new club sponsor." The locally-based company "specialises in the design, manufacture and installation of chimney, flue and exhaust systems." The deal will see the A1 Flue Systems brand displayed on ad hoardings around the Stags' 10,000-seat Field Mill stadium for the remainder of the '13-14 season (SOCCEREX, 12/16).
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