SBD Global/December 17, 2013/Marketing and Sponsorship
Marketplace Roundup: BMW Ends Title Sponsorship Of Frankfurt Marathon
Published December 17, 2013
BMW will not extend its title sponsorship of the Frankfurt Marathon. BMW, which has been the event's title sponsor since '11, will not renew its expiring four-year deal. The contract will run through October (Frankfurt Marathon). ... German Touring Car Champion (DTM) team Audi Sport has extended its title sponsorship deal with industrial parts manufacturer Schaeffler for another three years. The team has won two titles in the last three seasons (Schaeffler Group). ... Infront Sports & Media will acquire B2RUN with effect as of Jan. 1 in a 100% takeover from the previous owner, consulting firm actori. B2RUN organizes the German company running championship, which includes 10 events each year and attracts approximately 5,000 companies, including numerous blue chip brands (Infront). ... Malcolm Construction has been named the official construction provider for the 2014 Commonwealth Games (Glasgow 2014).
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