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SBD Global/December 17, 2013/Marketing and Sponsorship
Tour De France Winner Froome Says Current Cyclists Have To Undo Damage
Published December 17, 2013
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UP TO THE NEXT GENERATION: Froome said it was up to the current crop of cyclists to “change the image and show people that it is a sport that can be credible and believed in going forward." Currently contracted to Team Sky in a £2M-a-year deal until '16, Froome is now thinking about his future earning power, given the relatively short sporting life of a top cyclist, and hinted that he would like to be a Sky brand ambassador once he retires, while securing one or two other personal sponsorship deals. He said that if “you have a few brands that you are really representing, it would be a natural fit to carry on with those brands” once you retire.
WAITING FOR OFFERS: Froome said he had not been offered a flurry of commercial opportunities following this year’s Tour de France victory, though it is thought that his contractual obligation with Team Sky means that his ability to work with other sponsors is restricted. But he is keen to up his profile in the U.K. -- and globally -- which is dwarfed by that of fellow Brit and Team Sky rider Bradley Wiggins. Commenting on this, Froome said, “I feel I am going to have to work on this in the future. I am a successful cyclist. But I am not going to rely on that to pay for my kids' lives.” Froome is unlikely to go down the route of boasting a portfolio of sponsorships, but said he would be comfortable working with one or two that fit well with him.
John Reynolds is a writer in London.