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SBD Global/December 13, 2013/Marketing and Sponsorship

Menora Foods To Sponsor Australia's Women's National Basketball League Through '15-16

Australia's Women's National Basketball League announced that Menora Foods, one of Australia's "leading food marketing and distribution businesses, has become its new naming rights sponsor" until the end of the '15-16 season, according to Jon Pierik of THE AGE. Basketball Australia CEO Kristina Keneally said, "Importantly, this is a crucial step forward in the push for more support from corporate Australia to back women's sport with sponsorship dollars" (THE AGE, 12/13).
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