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SBD Global/December 12, 2013/Olympics

Russian-American Broadcaster Vladimir Pozner To Cover Sochi Olympics For NBC

Russian-American broadcaster Vladimir Pozner will join Bob Costas on NBC's late news show throughout the 2014 Sochi Olympics, "offering a Russian perspective on the social and cultural trends behind the day's happenings in Olympic sport," according to Nick Holdsworth of the HOLLYWOOD REPORTER. Pozner, "a veteran newsman" whose career spans U.S.-Russia relations dating back to the Cold War era, "has covered three previous Olympics:" for Soviet TV during the Moscow summer Games in '80, and then for Russian TV during the winter Games in Turin in '06 and Vancouver in '10. His job "will be to give U.S. viewers insight into the Russian perspective on the social and political events surrounding the Games." Pozner said, "My job is to comment on the way the Games are seen by the Russians. There is a fair chance that there will be some other events happening; it will be my job to help the American viewer understand what Russians think about that. My role is not to support the Russian viewpoint, but to explain it -- not to advocate it" (HOLLYWOOD REPORTER, 12/11).
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