The German Tennis Federation (DTB) and its subsidiary, Tennis Deutschland Service, have signed a new three-year partnership with online shop Tennis Warehouse Europe to become the federation's official national shop partner. Tennis Warehouse Europe will support the DTB financially and through distributional involvement (DTB). ... Barclays will drop its sponsorship of London Mayor Boris Johnson’s flagship cycle hire scheme in '15, "three years earlier than expected." Barclays said it had made a “commercial decision” to withdraw from the scheme after conducting a “strategic review” of its sponsorship deals, which include the Premier League, ATP tennis, London’s Donmar Warehouse theater, the Mercury Prize and the Hay Festival (FINANCIAL TIMES, 12/11). ... Sports broadcaster Setanta Sports has "renewed its sponsorship" of the Setanta Sports Cup, a domestic Irish club football competition, through '16. The competition pits four sides from Northern Ireland’s Danske Bank League against four of their counterparts from Ireland’s Airtricity League. Setanta "has sponsored the cup ever since its 2005 inception." The new agreement "will also see them continue as its broadcast partner" (SOCCEREX, 12/10). ... Kent County Cricket Club and communications company Zest have signed a new three-year marketing and sponsorship deal (Kent Cricket). ... Zealous Swimwear has announced that three-time Australian Olympian and four-time Gold Medalist Libby Trickett will be joining the brand as an ambassador. Trickett will take on the role of Zealous Swimwear's healthy lifestyle advocate (Zealous Swimwear).
