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Marketing and Sponsorship

Marketplace Roundup: DTB Signs Three-Year Deal With Tennis Warehouse Europe

The German Tennis Federation (DTB) and its subsidiary, Tennis Deutschland Service, have signed a new three-year partnership with online shop Tennis Warehouse Europe to become the federation's official national shop partner. Tennis Warehouse Europe will support the DTB financially and through distributional involvement (DTB). ... Barclays will drop its sponsorship of London Mayor Boris Johnson’s flagship cycle hire scheme in '15, "three years earlier than expected." Barclays said it had made a “commercial decision” to withdraw from the scheme after conducting a “strategic review” of its sponsorship deals, which include the Premier League, ATP tennis, London’s Donmar Warehouse theater, the Mercury Prize and the Hay Festival (FINANCIAL TIMES, 12/11). ... Sports broadcaster Setanta Sports has "renewed its sponsorship" of the Setanta Sports Cup, a domestic Irish club football competition, through '16. The competition pits four sides from Northern Ireland’s Danske Bank League against four of their counterparts from Ireland’s Airtricity League. Setanta "has sponsored the cup ever since its 2005 inception." The new agreement "will also see them continue as its broadcast partner" (SOCCEREX, 12/10). ... Kent County Cricket Club and communications company Zest have signed a new three-year marketing and sponsorship deal (Kent Cricket). ... Zealous Swimwear has announced that three-time Australian Olympian and four-time Gold Medalist Libby Trickett will be joining the brand as an ambassador. Trickett will take on the role of Zealous Swimwear's healthy lifestyle advocate (Zealous Swimwear).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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