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Marketing and Sponsorship

Marketplace Roundup: Fiat Germany Signs On As Official Partner Of Commerzbank Arena

Fiat Group Germany has signed on as an official partner of the Frankfurt-based Commerzbank Arena, which is the home of Bundesliga club Eintracht Frankfurt. Fiat Germany, which is in charge of the German distribution of Fiat, Alfa Romeo, Lancia, Jeep, Abarth and Fiat Professional, signed a corresponding contract with Frankfurt Stadium Management until June 30, 2016. The deal was brokered by sports marketing agency SPORTFIVE (Fiat Group). ... Yingli Green Energy Holding Company Ltd. announced the launch of its 2014 FIFA World Cup official campaign, "All Under One Sun," in Hangzhou, China. With the theme of "All Under One Sun," the company will promote solar energy and the concept of sustainability through the FIFA World Cup. The company plans to have both online and offline campaigns in different regions across the globe, including introducing the basics of solar in online ticket raffles (Yingli Green Energy). ... FC Barcelona and Intel Corp. have reached a global sponsorship agreement which will make the company the club's official technological partner (FC Barcelona).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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