Emirates' sponsorship of Arsenal FC is the most recognized amongst sports fans in the U.K., a new study has found. Repucom's Sponsorlink study has found that among people attending sports events in the U.K., 88% are aware that Emirates owns the naming rights to Arsenal's home stadium. Awareness of Arsenal's shirt sponsorship deal with the Dubai-based airline was also the highest of all Premier League clubs, with 63% of the people being aware of the partnership. Repucom U.K. and Ireland Managing Dir Charlie Dundas said, "In terms of public awareness of shirt sponsors in the Premier League, both Emirates and Etihad are ranked within the top three. Britannia's long-running dual sponsorship with Stoke City, which ended after 15 years in 2012, puts them as the third most recognized stadium naming-rights holder in the Premier League, only bettered by Emirates and Etihad." Stoke City, which is ranked 33rd in fan followers in the U.K. (out of all 104 teams in the Football League and Scottish Premiership), recorded the fourth-highest awareness levels of its stadia sponsorship with Britannia of all sports stadiums in the U.K (Repucom).
