Menu
Marketing and Sponsorship

General Motors' Decision To Pull Chevy From Europe Will Not Affect Football Sponsorships

General Motors announced "its sponsorship deals with Liverpool FC and Manchester United would not be affected in the wake of its decision to pull the Chevrolet brand from Europe" in '15, according to Sebastian Joseph of MARKETING WEEK. Despite the withdrawal, GM said that there would be a "level of continuation of experiential and digital work" across the region over the next two years, but the volume of it is currently "unclear." Chevrolet "struck ties to both Premier League clubs last summer in a bid to support a revamped global marketing strategy to build awareness" in markets outside the U.S., "particularly Europe and Asia." The automaker's "football-themed activity has struggled to accelerate European sales over the last 12 months." Industry experts said that the car brand's "exit from Europe is borne from pure economics but it could inadvertently prove to be a 'smart move' in light of its sponsorship strategy," reflecting a "wider shift affecting the sporting landscape." MediaCom Sport UK Managing Dir James Hough, whose company "works with Audi on its Chelsea FC sponsorship," said that Chevrolet will be "investing in tactical promotions moving forward to make the brand more relevant in the markets it is concentrating on" (MARKETING WEEK, 12/5).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/06/Marketing-and-Sponsorship/Chevrolet.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/06/Marketing-and-Sponsorship/Chevrolet.aspx

CLOSE