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SBD Global/December 5, 2013/Media

ARD Draws High Ratings With German Cup Highlights On Tuesday Night

German public broadcaster ARD "recorded top ratings with its highlight show of Tuesday's DFB-Pokal (German Cup) matches," according to Sidney Schering of QUOTENMETER. ARD's "Sportschau" program, which started at 10:20pm German time, attracted 3.65 million viewers. The number translated into a market share of 18.4%. In the target demographic 14-49, the show was watched by 1.03 million viewers and had a 13.5% share. It was "more than twice the share ARD regularly receives in the target demographic" (QUOTENMETER, 12/4).
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