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NBA To Offer Local Editorial Coverage, Stream Games Online In Australia Via Sportal

The NBA has entered into a multi-year partnership with digital sports content company PERFORM to offer localized content to Australian fans on Sportal, including live streaming of one game per week. Sportal's recently rebranded website will be the official home of the NBA in Australia and feature content from local journalists and bloggers including integrated social media elements such as an Australian Facebook fan page. The page will also feature highlight videos and interviews as well as 24 live regular-season games and up to four playoff games. Sportal debuts streaming live games Thursday when the N.Y. Knicks play the Brooklyn Nets at 11am local time followed by the Miami Heat at the Chicago Bulls at 1:30pm (PERFORM).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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