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Marketing and Sponsorship

Marketplace Roundup: Adidas To Give Away World Cup Balls To Brazilian Newborns

Adidas announced that every baby born in Brazil Tuesday, the day of the 2014 World Cup ball launch, will be given the chance to receive an adidas Brazuca ball (adidas). ... Nike and 2014 World Cup host Brazil "have teamed up" for a new 90-second film which "showcases their new kit for the five time World Cup winners." The ad features Brazil stars including Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and coach Luiz Felipe Scolari and is titled “Dare to Be Brasilian” (London EVENING STANDARD, 12/2). ... Serie B "has signed San Benedetto mineral water as a sponsor." The deal, brokered by the league’s marketing partner RCS Sport, will see San Benedetto "become the official mineral water of all 22 teams in the division" (SOCCEREX, 12/2).

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