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Marketing and Sponsorship

Marketplace Roundup: German Athletics Marketing Reaches Deal With Schmidt Media

German Athletics Marketing (DLM), the marketing agency of the German Athletics Federation (DLV), has reached a deal with Schmidt Media as the official media and technology partner of the DLV clubs. The cooperation will run through '18 (DLV). ... The German Basketball Federation (DBB) has signed a deal with printing company CEWE-PRINT as the federation's official print partner. The deal will run through June 30 (DBB). ... Qatar FA President Sheikh Hamad bin Khalifa bin Ahmed Al Thani and Aamal Chair Sheikh Faisal bin Qassim Al Thani "signed a partnership agreement by which Aamal will sponsor the National A men’s team, Emir Cup, Sheikh Jassim Cup, Qatar Gas League and Qatar Futsal League" for the '13-14 season (THE PENINSULA, 11/21). ... Australian Football League side Western Bulldogs announced White King as its ball partner for the next two years (Western Bulldogs).

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