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SBD Global/November 21, 2013/Marketing and Sponsorship

Football League Signs New Partnership Deal With TradePoint As Official Trade Supplier

TradePoint, the "trade" brand of the U.K.'s largest home improvement retailer B&Q, has become the first trade supplier of the Football League. The new agreement will see all 72 Football League clubs join TradePoint's membership scheme, which gives businesses discounted prices on TradePoint's products. TradePoint will also become the title partner of the Football League Radio Show, the weekly round-up of news, views and comments from across all three divisions of the Football League hosted by Mark Clemmit. The new agreement will also see TradePoint sponsor The Football League's Academy series of best practice seminars (Football League).
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