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SBD Global/November 20, 2013/Marketing and Sponsorship

Marketplace Roundup: Audi Named Sponsor Of Nordic Combined World Cup

Audi has been named the main sponsor of the Nordic Combined World Cup and will also be featured in non-competition-based activities (Audi). ... The Qatar FA has "signed a four-year partnership with the national subsidiary of Anglo-Dutch multinational oil and gas company Shell." Qatar Shell will be the main sponsor of Qatar’s national teams at senior and junior levels (SOCCEREX, 11/19). ... Dubai Aluminium will "continue their long association with horse racing in the UAE when they sponsor Thursday evening’s six-race card." The primary aluminium producer, an industry leader in Dubai, "has been a prized supporter of racing" since '05 and "traditionally lend their name to one race meeting at Meydan and one during the Dubai World Cup Carnival every season" (GULF NEWS, 11/19). ... Swiss insurance company Zurich Versicherung has extended its title sponsorship of the ADAC Zurich 24h Race at the Nürburgring for another three years. In addition to the title sponsorship, the deal includes signage around the track, hospitality packages and presence on social media and online. The insurance company has been the event's title sponsor since '01 (Wige Media AG). ... Delta Air Lines "signed a sponsorship deal" with Japanese tennis player Kei Nishikori. In a two-year deal, the 2013 Australian Open quarterfinalist "can fly to tournaments around the world in Delta's premium class." The airline "will display its logo on his website and social media channels" (TENNIS WORLD USA, 11/18).
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