Evidence shows that the public is "taking the opportunity to see Australia's first US Masters champion," according to Matt Murnane of THE AGE. Adam Scott is attempting to "conquer the unprecedented 'Scotty Slam' -- which is winning all three Australian Majors as well as this week's World Cup in the same summer." There have been "significant increases in attendances and TV ratings for the two tournaments that Scott has played in over the past fortnight." Even allowing for the fact that last week's Masters was "played at the fan-friendly Royal Melbourne Golf Club, promoters were buoyed" by an almost 10% increase in crowd attendances compared to last year. Last year, only pay-TV subscribers could "watch the Australian Masters on Foxtel." The tournament's organizers have "already begun fielding offers from sponsors ahead of next year's Masters." Channel Seven "posted an average audience figure of 448,000 and a combined average metro and regional audience of 695,000." A comparison of those figures against past ratings supplied by TV Tonight showed that "this year's Masters was a bigger hit with viewers than the Masters tournaments in which Tigers Woods was the star attraction" in '09 and '10 (THE AGE, 11/20).
