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SBD Global/November 14, 2013/Marketing and Sponsorship

European Tour Extends Long-Standing Partnership With Rolex Through '22

The European Tour and Rolex have extended their partnership through '22, which includes the Ryder Cup. Rolex has sponsored the European Tour since '97 (European Tour). GOLF MONTHLY's Robin Barwick reported European Tour CEO George O'Grady described the partnership as "a big leap financially," and a "great confidence booster" for the European Tour on "an amazing day." O'Grady: "Rolex is going to remain involved in the Ryder Cup. But more than that, Rolex is backing all our tours; the European Tour, Senior Tour and Challenge Tour" (GOLF MONTHLY, 11/13).
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