Menu
Marketing and Sponsorship

Williams F1 Ends Tie-Up With Major Sponsor PDVSA After Pastor Maldonado Departure

Williams F1 Deputy Principal Claire Williams said that the team "will end its tie-up with Venezuelan state oil company PDVSA" at the close of the F1 season after driver Pastor Maldonado's departure from the team, according to Alan Baldwin of REUTERS. At the presentation of Brazilian Felipe Massa, currently with Ferrari, as Maldonado's replacement on a multi-year deal, Williams said, "It (the branding) won't be on the car for next year. There is no (further) connection with PDVSA as obviously Pastor is now leaving the team." Maldonado "has been backed by the oil giant throughout his career and his sponsorship millions have been eagerly sought by other teams." Williams said that "the driver had taken the decision to look elsewhere." Maldonado has been linked to Lotus, which has "been waiting for months to secure promised new investment from a consortium whose money has been slow in coming through, as well as cash-strapped Sauber and Force India." The Venezuelan money made up a significant part of the Williams budget "but sources indicated the team will be sheltered from any immediate impact by highly favourable severance terms." Williams: "I think when our numbers come out next year, people will see what has actually gone on behind the scenes with this whole arrangement" (REUTERS, 11/11).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/13/Marketing-and-Sponsorship/Williams-F1-PDVSA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/13/Marketing-and-Sponsorship/Williams-F1-PDVSA.aspx

CLOSE