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SBD Global/November 13, 2013/Marketing and Sponsorship

Marketplace Roundup: Hero Motocorp Ltd. Named Junior Hockey World Cup Title Sponsor

Motorcycle manufacturer Hero Motocorp Ltd. "announced its association with the Junior Hockey World Cup," to be held in New Dehli, as the title sponsor. Hero Motocorp is an Int'l Field Hockey Federation (FIH) partner and the title sponsor for all FIH events taking place in India until the end of '15 (PTI, 11/12). ... Int'l healthcare group Bupa's "partnership with UK Sport is set to continue until March." The partnership gives Bupa access to UK Sport's Athlete Medical Scheme, "which provides extensive medical insurance to support elite athletes in their recovery from illness and injury" (POST ONLINE, 11/12). ... Gym Direct has come on board as a National Rugby League Sharks corporate partner for the '14 season. As part of the arrangement, equipment will be provided to the Sharks High Performance Unit for use by the NRL (NRL Sharks). ... F1 team McLaren "looks set to delay the announcement of its new title sponsor for 2014 until the launch of its car next year" (ESPN, 11/12).
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