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SBD Global/November 12, 2013/Marketing and Sponsorship

Former Tennis Player Boris Becker Partners With Doyen Global

Former tennis player Boris Becker has signed with Doyen. Becker will partner with the new global agency with a focus on developing the company's presence in tennis. Becker said, "The team at Doyen has worked with some of the very top talent globally and we will both mutually benefit from working closely together." Doyen Global was set up in April by former execs from XIX Entertainment and Creative Artist Agency -- Matthew Kay and Simon Oliveira. The group announced an image rights agreement with Brazilian footballer Neymar earlier this year (Doyen).
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