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SBD Global/November 11, 2013/Olympics

Sochi 2014 Olympic Tickets Unveiled, Designed To Reflect Brand, Diversity Of Russia

The Sochi 2014 Organizing Committee unveiled the design of its souvenir tickets for the Winter Olympics. The souvenir tickets draw on Sochi 2014’s brand, using the Games’ symbols and its "patchwork quilt" imagery -- which is designed to reflect the diversity of Russia -- to create a unique and collectable souvenir of Russia’s first Olympic Winter Games. All tickets will be color-coded according to one of the five venue color concepts, which is designed to help fans navigate their way to the correct venue at Games time. The front of the souvenir ticket will display the name of the venue and event for which the ticket was purchased, the five Ring Olympic symbol, the word mark "Sochi 2014," and the slogan of the Sochi 2014 Olympic Winter Games in English -- "Hot. Cool. Yours." On the souvenir tickets for the Opening and Closing Ceremonies of the Winter Games, a stylized image of the Fisht Olympic Stadium replaces the pictogram (Sochi 2014).
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Olympics, Russia

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