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SBD Global/November 8, 2013/International Football

Recent Poll Of Spaniards Shows That Real Madrid Is Country's Most-Followed Club

The results of a poll of Spanish citizens regarding the sports world shows that "Real Madrid has the leading fan base, while Barcelona is leader in shirt sales," according to the EFE. A study carried out by the Association for the Investigation of Communication Media (AIMC) tallied "more than 10,000 interviews about the Spanish population's exposure to media, lifestyle and attitude toward society." The results "show that football remains the most important sport to Spaniards and 68% of Spaniards identify themselves as fans of one club." Real Madrid leads the way with 23.8% of the votes, followed by Barcelona (18.2%), Atlético Madrid (3.7%), Valencia (3.1%) and Athletic Bilbao (2.7%). Of all La Liga clubs, Barcelona "sold the most player merchandise" (EFE, 11/7).
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