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Marketing and Sponsorship

Marketplace Roundup: Adidas Denies Reports Of Involvement In Possible Lionel Messi Transfer

Adidas on Wednesday denied its interest in "getting involved with a possible Lionel Messi transfer during the summer." Adidas said in a statement, "Adidas' relationships with its sponsored players are only for advertising. Any athletic decision is solely up to the athlete and his advisers. His team has nothing to do with this" (SPORT, 11/6). ... Bundesliga club VfL Wolfsburg has signed a new partnership deal with Swiss tourism association Heidiland. The three-year deal will provide Heidiland with ad space on LED boards as well as several promotional opportunities. In addition, the team will travel to Bad Ragaz for its summer training camp over the next three years (VfL Wolfsburg). ... Premier League sponsor Barclays has continued its "#YouAreFootball" campaign by launching a commercial "praising the fans in more than 200 countries who follow the EPL" (MARCA, 11/6).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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