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SBD Global/November 7, 2013/Marketing and Sponsorship

Marketplace Roundup: Adidas Denies Reports Of Involvement In Possible Lionel Messi Transfer

Adidas on Wednesday denied its interest in "getting involved with a possible Lionel Messi transfer during the summer." Adidas said in a statement, "Adidas' relationships with its sponsored players are only for advertising. Any athletic decision is solely up to the athlete and his advisers. His team has nothing to do with this" (SPORT, 11/6). ... Bundesliga club VfL Wolfsburg has signed a new partnership deal with Swiss tourism association Heidiland. The three-year deal will provide Heidiland with ad space on LED boards as well as several promotional opportunities. In addition, the team will travel to Bad Ragaz for its summer training camp over the next three years (VfL Wolfsburg). ... Premier League sponsor Barclays has continued its "#YouAreFootball" campaign by launching a commercial "praising the fans in more than 200 countries who follow the EPL" (MARCA, 11/6).
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