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Marketing and Sponsorship

Stanley Black & Decker Signs Four-Year Chinese Basketball Association Deal

Stanley Black & Decker has been named the new partner of the Chinese Basketball Association beginning with the '13-14 season. The deal was signed with Infront Sports & Media and runs through the '16-17 season. This marks Stanley's first major sports sponsorship in China. Stanley will be involved with all 306 games of the regular season, the All-Star game and the playoffs. The deal includes LED advertising, player appearances, image rights and logo usage. The company's brands will also be featured in all official CBA league communications and promotional materials (Stanley).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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