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Marketing and Sponsorship

Marketplace Roundup: Rugby Football Union Extends Partnership With Gilbert Rugby

The Rugby Football Union has extended its partnership with Gilbert Rugby for another seven years. Expanding its support for the game, the official and exclusive ball supplier of England Rugby will equip all levels and RFU competitions including All Schools (RFU). ... Global online cash payments provider Ukash has joined forces with the Cheltenham Racecourse to sponsor during the second day of The Open. Ukash has lent its name to the new £20,000 ($31,900) Listed Ukash Mares Bumper that concludes the racecard on Nov. 16. It is a new venture for Ukash, wich will be supporting horseracing for the first time (Ukash). ... League Two Oxford United is continuing its partnership with barbecue brand Weber. Weber has worked alongside the club for the last three years and is one of the more prominent names at every home game with its branding on every step in the North Stand (Oxford United FC).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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