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SBD Global/November 5, 2013/Marketing and Sponsorship

Swiss Super League Side Young Boys Bern Signs New Shirt Deal With Honda

Swiss club Young Boys Bern have signed new shirt-sponsorship deal with Honda.
Swiss Super League football club Young Boys Bern "has signed a new shirt sponsorship deal with Japanese car manufacturer Honda," according to BLICK. Young Boys "have been looking for a new shirt sponsor since home improvement chain Bauhaus ended its deal with the club at the end of last season." Due to the new three-and-a-half-year deal with Honda, the club "will also end its deal with current car partner Citroën at the end of this year." Honda will transfer an estimate of more than CHF 1M ($1.1M) annually to the club (BLICK, 11/1).
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