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SBD Global/October 30, 2013/Media

ARD, ZDF Renew Contract With German Hockey League To Continue To Show Highlights

Sports media agency the sportsman media group has renewed the contract with SportA, which is the sports rights agency of German public broadcasters ARD and ZDF, that allows the broadcasters to continue to show coverage of German Hockey League (DEL) games. The agreement allows ARD and ZDF to show extensive game summaries of DEL games in their programs such as ARD-Sportschau, ZDF-Sportreportage, Tagesschau, Morgenmagazin, Mittagsmagazin and on all shows of ARD's regional public broadcasters. The cooperation includes the DEL's regular season and playoffs. The sportsman media group has been the DEL's marketing partner since '12-13 (the sportsman media group).
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